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International Journal of Poultry Science

Year: 2003 | Volume: 2 | Issue: 2 | Page No.: 139-143
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Authors

Samarendu Mohanty

K. Rajendran

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Research Article

2020 Vision for Indian Poultry Industry

Samarendu Mohanty and K. Rajendran
A study was conducted to estimate the demand for egg and poultry meat for India in 2020. Income elasticities were calculated separately for urban and rural areas using National Sample Survey (NSS) data and were used to project demand for each of the five income groups within urban and rural areas. The results revealed a relatively strong growth for egg and poultry meat both in the urban and rural areas in the next two decades. Egg consumption was found to grow at a much faster pace than poultry meat with the rise in income and nearly triples by 2020. Similarly, average per capita poultry meat consumption was found to increase from 0.69 to 1.28 kilograms during the same period. Overall, the study reports the total egg consumption to increase from 34 billion in 2000 to 106 billion in 2020 and total poultry meat consumption to increase from 687 million kilograms to 1,674 million kilograms during the same time period.
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