S. Brasini
Department of Statistics, University of Bologna, via Belle Arti 41 40126 Bologna, Italia
M. Freo
Department of Statistics, University of Bologna, via Belle Arti 41 40126 Bologna, Italia
G. Tassinari
Department of Statistics, University of Bologna, via Belle Arti 41 40126 Bologna, Italia
PDF Fulltext XML References Citation
How to cite this article
S. Brasini, M. Freo and G. Tassinari, 2010. An Analysis of the Role of Liking on the Memorial Response to Advertising. Asian Journal of Mathematics & Statistics, 3: 102-110.
DOI: 10.3923/ajms.2010.102.110
URL: https://scialert.net/abstract/?doi=ajms.2010.102.110
DOI: 10.3923/ajms.2010.102.110
URL: https://scialert.net/abstract/?doi=ajms.2010.102.110