Revolt at the Age of Web 2.0: Jasmin Revolution “A Case in Point”

Review Article

Revolt at the Age of Web 2.0: Jasmin Revolution “A Case in Point”

Nozha Erragcha, Nabil Jeddi and Imed Zaiem

Social networking is a currently one of the most powerful new levers of political change. This study discusses the role of a number of factors related to social networking tools on the digital revolution of Tunisia “revolution 2.0” in months 2011 and its impact on changing policy environment. Social network-related factors appear to have a positive impact on Tunisians’ attitudes toward social change, which, in turn, supported their individual and aggregate behavior, leading to the revolution.

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Nozha Erragcha, Nabil Jeddi and Imed Zaiem, 2012. Revolt at the Age of Web 2.0: Jasmin Revolution “A Case in Point”. Asian Journal of Marketing, 6: 16-26.

DOI: 10.3923/ajm.2012.16.26

URL: https://scialert.net/abstract/?doi=ajm.2012.16.26

Asian Journal of Marketing

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Authors

Nozha Erragcha

Nabil Jeddi

Imed Zaiem

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Review Article

Revolt at the Age of Web 2.0: Jasmin Revolution “A Case in Point”

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