Abstract:
Marketers have always used technology to advance their art. As the end of the first decade of the twenty-second century nears, it is already apparent that technological advances will continue to change how marketing is practiced. This study looks at how four promising innovations may impact marketing in the future. Specifically, this study discusses how two advertising practices-advergaming and product placement-will increase in importance due to socioeconomic and technological factors such as the growing popularity of online games and digital video recorders DVRs.
Subscribe Today 
