C. Linder
Institute for Human Factors and Technology Management,University of Stuttgart, Germany
S. Seidenstricker
Institute for Human Factors and Technology Management,University of Stuttgart, Germany
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How to cite this article
C. Linder and S. Seidenstricker, 2010. The Strategic Meaning of Ingredient Brands: A Resource-Based Analysis. Asian Journal of Marketing, 4: 1-16.
DOI: 10.3923/ajm.2010.1.16
URL: https://scialert.net/abstract/?doi=ajm.2010.1.16
DOI: 10.3923/ajm.2010.1.16
URL: https://scialert.net/abstract/?doi=ajm.2010.1.16