
	Asian Journal of Marketing
	Year: 2009 \| Volume: 3 \| Issue: 4 \| Page No.: 108-116 DOI: 10.3923/ajm.2009.108.116

Tourism Roots and Destination Marketing Bridging Civilizations, Cultural Heritage and Tourism Theories

A.H. Hussein Alhroot and Basheer A.M. Al-Alak

Abstract: This study aims at showing that tourism theory is of vital importance globally and provides understanding that eternal love and peace through faith are deeply etched into the earth and memories of Jordan. The proposed model of destination marketing was developed in the context of Jordan tourism that can be applied to global destinations and contribute to knowledge of mankind and tourism in Jordan as well as the tourism and cultural theories. In the context of tourism, destination marketing bridges old civilizations and tourism theory by synthesizing a means of academic literature to destination marketing. Civilizations always provide common understanding in a peaceful way among mankind races. This commenced side by side with the destruction of Sodom and Gomorra (the Dead Sea Region is now today) occurred (1897BC) for their depravity in Jordan, the very name of the country that maintains the unique baptismal aura of a holy river and a blessed land.

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How to cite this article:

A.H. Hussein Alhroot and Basheer A.M. Al-Alak, 2009. Tourism Roots and Destination Marketing Bridging Civilizations, Cultural Heritage and Tourism Theories. Asian Journal of Marketing, 3: 108-116.

DOI: 10.3923/ajm.2009.108.116

URL: https://scialert.net/abstract/?doi=ajm.2009.108.116

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