Research Article
Mediating Effect of Internal Market Orientation on New Product Development in the Telecom Industry
Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Sintok, 06010, Kedah, Malaysia
Asmat Nizam Abdul Talib
Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Sintok, 06010, Kedah, Malaysia
Hasbullah Ashari
Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Sintok, 06010, Kedah, Malaysia
Rabiul Islam
School of Economics, Finance and Banking, College of Business, University Utara Malaysia, Kedah, 06010, Malaysia