Research Article
The Application of Analytic Network Process in Brand Crisis Management: A Case of the Chery and Geely of China
School of Business, Wu Yi University, Jiang Men, 529020, China
Chun Xiao
School of Business, Wu Yi University, Jiang Men, 529020, China
Wei Xu
School of Business, Wu Yi University, Jiang Men, 529020, China
Hai-Ying Wei
School of Management, Jinan University, Guangzhou 510632, China
Qing He
Public Health and Management Institute, Chongqing Medical University, Chongqing, 400016, China
Rajeev Batra
Ross School of Business, University of Michigan, China