Journal of Applied Sciences1812-56541812-5662Asian Network for Scientific Information10.3923/jas.2014.2476.2486MohamadMahadzirah Ab GhaniNur Izzati 1220141420The main aim of this study is to identify the underlying factors
that are not only common but different between first-time and repeat tourists.
This is to ensure that promotional strategies using an appropriate image are
strategically formulated to entice the different groups of tourists visiting
Malaysia. Data collection was conducted at Kuala Lumpur International Airport
(KLIA) using survey questionnaires among departing tourists. A total of 261
European tourists were involved in this study, comprising 143 first-time and
118 repeat tourists. The exploratory and confirmatory factor analyses were used
to conduct data analysis. The findings of the study suggest that both first-time
and repeat-visit tourists perceived Malaysia as a safe country with a stable
political environment that offers natural attraction and beautiful beaches.
In addition, the findings of the study suggested that first-time visiting tourists
are price-sensitive compared to repeat tourists. Moreover, the repeat-visit
tourists perceived Malaysia as offering nightlife entertainment and an adventurous
holiday with many places to visit.]]>Din, A.K.L.,2010Aksoy, R. and S. Kiyci,201120478488Artuger, S. and B.C. Cetinsoz,20135124136Baloglu, S. and K.W. McCleary,199926868897Alcaniz, E.B., I.S. Garcia and S.S. Blas,200930715723Burn, A.C. and R.F. Bush,20096th Edn.,Choi, J.G., T. Tkachenko and S. Sil,201132193194Echtner, C.M. and J.R.B. Ritchie,199331313Emmanuel, M. and A.S. Zulkefli,20142014Hassan, F.,2009Pages: 158, (In Malay)Pages: 158, (In Malay)Field, A.P.,20052nd Edn.,Pages: 816Pages: 816Hair, J.F., W.C. Black, B.J. Babin and R.E. Anderson,20107th Edn.,Pages: 800Pages: 800Ho, R.,2006Pages: 424Pages: 424Hunt, J.D.,19751317Kim, H. and S. Richardson,200330216237Malhotra, N.K.,20075th Edn.,Maroofi, F. and S. Dehghan,20121911601173Nadeau, J., L. Heslop, N. O'Reilly and P. Luk,20083584106Jamil, N.,20062006Othman, R., N.H.M. Salleh and T. Sarmidi,20121212451254Page, S.,2003Rashid, R.A. and H.N. Ismail,20082008Thomsen, S.N.,20142014Tourism Malaysia,20122012Tourism Malaysia,20112011Tourism Malaysia,20102010Uysal, M., J.S. Chen and D.R. Williams,2000218996Weaver, D. and L. Lawton,20104th Edn.,WTTC,20122012WTTC,20022002Xiang, L. and V. Hans,20022002pp: 194199Awang, Z.,20124th Edn.,KPMG,20042004WTTC,20132013