Journal of Applied Sciences1812-56541812-5662Asian Network for Scientific Information10.3923/jas.2013.333.340HuangKai-Ping ChungTsungting TungJane LoSheng Chung 32013133The study explores the concept of Guanxi by understanding
its cultural roots and connotations and its impact on trust building. The Confucian
philosophy of lun and the way in which the five cardinal relationships
of wu-lun have had a significant influence on how Guanxi operates.
The study also takes a deeper look at the way in which Guanxi influences the
way in which trust works in Chinese business markets. The main argument is to
investigate how Guanxi operates at many different levels in Chinese business
environment in relation to trust building. The increase in globalization has
posed some challenges on how Chinese businesses interact with global players
in terms of trust. The various types of trust such as goodwill trust, competence
trust and collective trust that are involved in the business transactions indicate
how Guanxi has a strong influence. By exploring the role of Guanxi, the study
develops propositions that Confucianism and Chinese cultural lead to a strong
perception of Guanxi, Guanxi relates positively to trust building in Chinese
business markets and trust relates positively to the success in business activities
in Chinese business environment.]]>Alexander, C.N. and J. Rudd,19811981pp: 83-103pp: 83-103Alston, J.P.,1989322631Barnes, B.R., D. Yen and L. Zhou,201140510521Bian, Y.,199762366385Blackman, C.,2000Pages: 230Pages: 230Blois, K.J.,199936197215Chua, R.Y.J., M.W. Morris and P. Ingram,200940490508Child, J. and G. Mollering,2003146980Das, T.K. and B.S. Teng,200122251283Davies, H., T.K.P. Leung, S.T.K. Luk and Y.H. Wong,199524207214Dunfee, T.W. and D.E. Warren,200132191204Dunning, J.H. and C. Kim,200730329341Fang, T.,1999Pages: 339Pages: 339Fei, X., G.G. Hamilton and Z. Wang,1992Pages: 160Pages: 160Ganesan, S.,199458119Gold, T., D. Guthrie and D. Wank,20022002pp: 3-20pp: 3-20Green, L. and P. Mendis,200837429445Han, Y. and Y. Altman,20098891104Heide, J.B. and K.H. Wathne,20067090103Ho, C. and K.A. Redfern,201096207221Hofstede, G. and M.H. Bond,198816522Hofstede, G.,1991Hofstede, G.,20012nd Edn.,Pages: 616Pages: 616Hong, J. and Y. Engestrom,200417552585Hwang, K.K.,198792944974Hwang, K.K.,200641276281Hwang, K.K. and K.H. Han,20102010pp: 479-498pp: 479-498Iyer, G.R., A. Sharma and H. Evanschitzky,200635611620Jacobs, L., G. Guopei and P. Herbig,1995332934Jacobs, B.J.,19791979pp: 209-236pp: 209-236Jia, L., S. You and Y. Du,20128173209Kang, X.,20067377120King, A.Y.,19911206384Kipnis, A.B.,1997Pages: 226Pages: 226Kriz, A. and B. Keating,201016299318Leung, T.K.P., K. Lai, R.Y.K. Chan and Y.H. Wong,200539528559Lin, J. and S.X. Si,2010Guanxi be a problem? Contexts, ties and some unfavorable consequences of social capital in China.]]>27561581Lin, L.H.,201199441451Lin, N.,2007Lui, T.,19983335357Luo, Y.,2000Pages: 342Pages: 342Lytras, M.D. and P.O. de Pablos,2008Noorderhaven, N.G.,19961996pp: 105-128pp: 105-128Park, S.H. and Y. Luo,200122455477Qin, Z.,20112810171029Redding, G. and G.Y.Y. Wong,19861986pp: 213-286pp: 213-286Shou, Z., R. Guo, Q. Zhang and C. Su,2011guanxi behavior: Evidence from marketing channels in China.]]>40503509Su, C., Z. Yang, G. Zhuang, N. Zhou and W. Dou,200940668689Svensson, G.,200139431440Tong, C.K. and P.K. Yong,1998xinyong and Chinese business networks.]]>497596Tsui, A.S. and J.L.L. Farh,1997Guanxi matters: Relational demography and guanxi in the chinese context.]]>245679Tung, R.L. and V. Worm,200112517534Wang, C.L.,2007Guanxi vs. relationship marketing: Exploring underlying differences.]]>368186Wang, J., G.G. Wang, W.E.A. Ruona and J.W. Rojewski,20058311326Yang, M.M.,2002guanxi and its new developments: A critique of some new guanxi scholarship.]]>170459476Yang, M.M.,19942nd Edn.,Pages: 370Pages: 370Yeung, I.Y.M. and R.L. Tung,1996Guanxi (Connections).]]>255465Yang, C.F.,20012001pp: 3-26pp: 3-26