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Factor Analysis Evidence in Describing Consumer Preferences for a Soft Drink Product in Malaysia

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Abdullah, L. and H. Asngari,, 2011. Factor analysis evidence in describing consumer preferences for a soft drink product in Malaysia.. J. Applied Sci., 11: 139-144.

DOI: 10.3923/jas.2011.139.144

URL: http://scialert.net/abstract/?doi=jas.2011.139.144

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