Citation to this article as recorded by
Hutter, K. and S. Hoffmann, 2011. Guerrilla marketing: The nature of the concept and propositions for further research. Asian J. Marketing, 5: 39-54. CrossRef |
Jehangir, M., P.D.D. Dominic and A.G. Downe, 2011. Business resources impact on e-commerce capability and e-commerce value: An empirical investigation. Trends Applied Sci. Res., 6: 1063-1070. CrossRef |
Mastorakis, G., 2011. Optimizing interactive marketing in digital television systems. Asian J. Mark., 5: 55-62. CrossRefDirect Link |
Srivastava, R., 2012. Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? An exploratory study. Asian J. Market., 6: 1-9. CrossRefDirect Link |
Ziaie, M., S. Mohamed, J. Ratnasingam, A. Noor and R. Saleh, 2011. Competitive strategy trends among the malaysian wooden furniture industry: An strategic groups analysis. J. Applied Sci., 11: 2487-2499. CrossRefDirect Link |
Citation to this article as recorded by
Relationship between innovation capability, innovation type, and
firm performance Journal of Innovation & Knowledge |
Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research Asian Journal of Marketing Vol. 5, Issue 2, 39, 2011 |
Optimizing Interactive Marketing in Digital Television Systems Asian Journal of Marketing Vol. 5, Issue 2, 55, 2011 |
Will Mobile Marketing in Communicating Medical Products to Doctors be Appreciated as a Service in Pharmaceutical Industry? An Exploratory Study Asian Journal of Marketing Vol. 6, Issue 1, 1, 2012 |
Competitive Strategy Trends among the Malaysian Wooden Furniture Industry: An Strategic Groups Analysis Journal of Applied Sciences Vol. 11, Issue 14, 2487, 2011 |
Business Resources Impact on E-Commerce Capability and E-Commerce Value: An Empirical Investigation Trends in Applied Sciences Research Vol. 6, Issue 9, 1063, 2011 |
How to cite this article
Mahmod, J. Alsamydai, Ibrahim, A.M. Alnawas and Rodina A. Yousif, 2010. The Impact of Marketing Innovation on Creating a Sustainable Competitive Advantage: The Case of Private Commercial Banks in Jordan. Asian Journal of Marketing, 4: 113-130.
DOI: 10.3923/ajm.2010.113.130
URL: https://scialert.net/abstract/?doi=ajm.2010.113.130
DOI: 10.3923/ajm.2010.113.130
URL: https://scialert.net/abstract/?doi=ajm.2010.113.130