Review Article
Guanxi Embeddedness and Trust Building in Chinese Business Markets: A Confucianism Perspective
Department of Business Administration, National Yunlin University of Science and Technology, Taiwan, Republic of China
Tsungting Chung
Department of Business Administration, National Yunlin University of Science and Technology, Taiwan, Republic of China
Jane Tung
Department of International Business Studies, National Chi Nan University, Taiwan, Republic of China
Sheng Chung Lo
Department of International Business Studies, National Chi Nan University, Taiwan, Republic of China