Drawing whole picture of a sector is important for accurate policy making. This study explores current constraints and future possibilities of the fishery sector in Turkey. Despite of its huge fishery potential, results of SWOT analysis show that Turkish Fisheries are generally limited to coastal fishing. Compared to European countries support given to the fishery sector is insufficient inhibited by bureaucracy. Aquaculture presents important sustainable business opportunities for rural development if better policies are adopted together with investment of efforts aimed at changing consumer`s preferences.