Hyun Jung Park
Department of International Business, Chungbuk National University, Cheongju-si Seowon-gu, Chungcheongbuk-do, South Korea
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Hyun Jung Park, 2017. Impact of Brand Authenticity on Brand Attitude and Loyalty: The Mediating Role of Self-brand Connection. Research Journal of Business Management, 11: 74-79.
DOI: 10.3923/rjbm.2017.74.79
URL: https://scialert.net/abstract/?doi=rjbm.2017.74.79
DOI: 10.3923/rjbm.2017.74.79
URL: https://scialert.net/abstract/?doi=rjbm.2017.74.79