The study aims to investigate the effects of entrepreneurial orientation on firm performance. Entrepreneurial orientation has emerged as an important construct within the strategic management and entrepreneurship literatures over the past two decades. In recent times, especially with the growth of globalization and other such factors, the performance measurement standards and parameters have changed. This has also led to a significant change in the factors that are now used within the operational sphere of an organization in order to affect the firm performance. Empirical studies on the determinants of firm performance have identified that the entrepreneurial orientation of the firms senior management has a significant positive influence. However, the study suggests that the performance implications of entrepreneurial orientation might vary depending on the firms circumstances.
Kai-Ping Huang, Karen Yuan Wang, Kuo-Hsiung Chen and Jui-Mei Yien, 2011. Revealing the Effects of Entrepreneurial Orientation on Firm Performance: A Conceptual Approach. Journal of Applied Sciences, 11: 3049-3052.