Kuei-Feng Chang
Department of International Business Management, Da-yeh University, 168 University Rd., Dacun, Changhua, 51591, Taiwan, Repubilc of China
Hao-Wei Yang
Department of Marketing and Logistics Management, Chaoyang University of Technology, 168 Jifeng E. Rd., Wufeng District, Taichung 41349, Taiwan, Repubilc of China
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Kuei-Feng Chang and Hao-Wei Yang, 2011. Utilizing Means-end Chain to Explore Customers Preference in Purchasing Bundle. Information Technology Journal, 10: 1563-1570.
DOI: 10.3923/itj.2011.1563.1570
URL: https://scialert.net/abstract/?doi=itj.2011.1563.1570
DOI: 10.3923/itj.2011.1563.1570
URL: https://scialert.net/abstract/?doi=itj.2011.1563.1570