Abstract:
The aim of this study is to explore the factors affecting
e-commerce in different sectors, compare the sectors and measure the relations
of these factors with the effectiveness in company objectives regarding
e-commerce. In the scope of the research, 75 firms from tourism, finance
and textile sectors were selected as the sample and a survey has been
conducted to define major differences between these sectors. Hypotheses
have been defined and tested for 44 surveys received using t-tests and
regression analysis in order to explore the factors influencing effectiveness
of e-commerce in organizations. It was found that effectiveness is influenced
positively by number of supplier activities performed online and top management
support. Number of parties using e-commerce has a negative impact on effectiveness.
Ozlem Sipahi and Ozgur Dogerlioglu, 2008. Strategic Aims and Effectiveness of Traditional Companies Implementing E-Commerce: A Comparative Study. Information Technology Journal, 7: 482-489.
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