R.K. Srivastava
2/9/12, Bluemoon, Bhwaninagar, Marol, 400059 Mumbai, India
LiveDNA: 91.5342
PDF Fulltext XML References Citation
How to cite this article
R.K. Srivastava, 2016. A Comparative Study of Humour Versus Emotional
Advertisements on Consumer Behavior. Asian Journal of Marketing, 10: 8-21.
DOI: 10.3923/ajm.2016.8.21
URL: https://scialert.net/abstract/?doi=ajm.2016.8.21
DOI: 10.3923/ajm.2016.8.21
URL: https://scialert.net/abstract/?doi=ajm.2016.8.21
shazia allauddin Reply
get new information with the help of this research paper