Sangwon Lee
Department of Marketing and Management, Miller College of Business, Ball State University, 2000 W. University Ave. Muncie, IN 47306, United States
Xin He
Department of Marketing, College of Business Administration, University of Central Florida, P.O. Box, 161400, Orlando, FL 32816-1400, United States
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How to cite this article
Sangwon Lee and Xin He, 2014. Interplay of Brand Origin and Product Origin on Persuasion. Asian Journal of Marketing, 8: 44-53.
DOI: 10.3923/ajm.2014.44.53
URL: https://scialert.net/abstract/?doi=ajm.2014.44.53
DOI: 10.3923/ajm.2014.44.53
URL: https://scialert.net/abstract/?doi=ajm.2014.44.53